Blog Posts Written by Patrick Zimmerman
23 Jun
human behavior research
Emotion
How to measure emotions
Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?
19 Jun
human behavior research
Emotion
Why so angry? The role of context and function in facial expression analysis
Why do respondents show an angry facial expression when evaluating a website or product, when there is no reason to expect them to actually be angry? Read more in this sequel to the blog post "How emotions are made".
11 May
human behavior research
Emotion
How emotions are made
Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
14 Jul
human behavior research
Emotion
The eyes have it: face masks and non-verbal communication
When seeing another person wearing a face mask, humans have to rely on visible facial signals, which are the eyes and eyebrows. Looking someone in the eye is an important part of communication.
19 Nov
human behavior research
Consumer
Retail analysis - Using TrackLab in a supermarket
Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
15 May
human behavior research
Emotion
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.