Capture participants' focus
Eye Tracking
Eye tracking is particularly useful for understanding the cognitive processes that drive attention and decision-making. With eye trackers you can:
- checkObserve where participants focus their attention on
- checkUnderstand how users interact with a system or interface
- checkRetrieve objective data on visual engagement
What is eye tracking?
Eye tracking is a technique which records what you are looking at. At its simplest, it records if you looked at a given object or not. With more complex analysis, it can give all sorts of information about mental state and the performed tasks.
Eye trackers add substantial power to your lab set-up. They provide precise, real-time data on visual attention and cognitive processes, enabling you to understand how individuals interact with visual stimuli.
This technology allows for deeper insights into decision-making, learning, and perception.
Benefits of eye tracking
Visual attention
See what your test participant is looking at, and is not looking at, or missing during interaction.
Rich quantitative data
Get rich, quantitative, and reliable data for attention, mental load, and arousal.
Data integration
Combine eye tracking with FaceReader, NoldusViso, or data acquisition systems with The Observer XT.
Integrated system
Benefit from a completely integrated system with synchronized multi-modal data streams.
Integrating eye tracking with Noldus tools
You can only draw accurate conclusions when your data is in sync. With Noldus tools, you can seamlessly synchronize multiple data streams, including eye tracking data. That is why Noldus has partnered with Tobii, the global leader in eye tracking technology.
NoldusHub
All-in-one system for multimodal research. Streamline and synchronize all your data sources.
Learn more arrow_forwardNoldusViso
AV tool to capture participants behaviors. Combine video data with eye tracking for complete analysis.
Learn more arrow_forwardThe Observer XT
Complete software for behavioral research. Synchronize eye tracking with behavioral coding.
Learn more arrow_forwardWant to add eye tracking to your research?
Get in touch!
Our team can help you choose the right eye tracking setup and integrate it with your existing research workflow. Book a demo or request more information.