6 reasons to help you decide
Choosing the right research tools is one of the most important decisions you'll make for your lab. Here's why thousands of behavioral researchers worldwide trust Noldus, and keep coming back.
The story behind Noldus In the late 1980s, while studying the behavior of parasitic wasps at Wageningen University, Lucas Noldus faced a simple challenge: there was no efficient way to record behavior. So he created his own solution. What started as a personal tool quickly drew interest from researchers around the world - and revealed a much bigger opportunity. In 1989, shortly after completing his PhD, Lucas founded Noldus Information Technology. With modest means but a clear vision, he built a company grounded in curiosity, scientific thinking, and a drive to improve how research is done. From the start, growth was steady and organic, shaped by a team that shared this mindset. Collaboration has always been at the heart of Noldus. Early partnerships and close connections with the scientific community helped shape the company and continue to define it today. As Noldus expanded from Wageningen to a global presence, that same spirit of working together remained unchanged. Today, Noldus is still driven by people - by curiosity, collaboration, and the desire to understand behavior.
6 reasons to help you decide
Choosing the right research tools is one of the most important decisions you'll make for your lab. Here's why thousands of behavioral researchers worldwide trust Noldus, and keep coming back.
More than 50,000 peer-reviewed studies cite Noldus tools, across neuroscience, psychology, pharmacology, and beyond. When you choose Noldus, you're building on a foundation the scientific community has validated for decades.
From Harvard and Oxford to NASA and AstraZeneca, leading institutions across 100+ countries rely on Noldus every day. Whatever your field or scale, you're in good company.
Since 1989, behavioral research has been our sole focus. We don't make generic data tools, we build solutions designed specifically around the way researchers think, work, and discover.
Getting a tool is one thing, getting the most out of it is another. NoldusCare connects you with dedicated behavioral research experts who understand your work, so you always have the right support at the right moment.
Hit the ground running and keep growing. Noldus Academy offers training, workshops, and resources designed to help you and your team master your tools, sharpen your methods, and stay ahead in your field.
Rigorous research demands rigorous ethics. We have explicit, published positions on animal testing and facial expression analysis, because we believe the tools you use should reflect the standards you uphold.
A worldwide Noldus network Our customer base says it all. Since 1989, we have partnered with start-ups, Fortune 500 companies, small universities, and top research institutions worldwide. With decades of innovation and collaboration, we have achieved great success and built lasting relationships. Ready to get started? Whether you're setting up a new lab, upgrading your tools, or exploring what's possible - we're here to help. Tell us about your research and we'll show you how Noldus fits in.Why Noldus?
Noldus began not as a company,
but as the curiosity of a scientist.A scientist's challenge
From PhD to company
Growing together
The question that started it all continues to guide us forward.
Why Noldus?
50.000+ publications
12,000+ groups trust Noldus
35+ years of experience
NoldusCare
Noldus Academy
Ethics & responsibility
Trusted by 12,000+ research groups
Let's talk about your research