Posts by Danique Toenhake

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.

Cognitive neuroscience: Behavior

We are in a pandemic where most of us are forced to change our daily behavior. Fortunately, we have our neocortex: it gives us considerable flexibility and creativity in adapting to a changing environment.

Cognitive neuroscience: Emotions

In my previous blog post, I shared some of the basics of cognitive neuroscience. In this blog post, we will zoom into a more specific part of cognitive neuroscience: emotions.

Cognitive neuroscience: the basics

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.