Posts by Jacqueline Martinali

Behavioral research explained: stimuli, emotion, interaction, and coding

Explore key concepts that shape human behavior research. This post brings together essential ideas that help researchers study behavior with more clarity.

Behind the scenes of a usability test

Through usability testing, real user behavior comes into focus. It reveals hidden friction points and delivers insights that help shape better, more intuitive digital products.

How new methods are transforming Autism Research

Researchers apply behavioral and physiological tools in everyday environments to study autism as it truly happens. These real-world approaches bring research closer to daily life and deepen our understanding of human behavior.

Eye tracking without the expensive hardware: powered by FaceReader

Ever wondered what really catches someone’s eye? FaceReader now includes webcam-based eye tracking, giving you powerful insights into where people look, how they feel, and what drives their decisions. No extra hardware required.

Behavioral coding: What and how

When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.

Rethinking skills training: less instruction, more action

Can students learn nursing skills like bandaging just as well with fewer instructions? A recent study says yes. Using classrooms equipped with the Noldus Viso system, researchers compared two teaching approaches.

From observation to insight

Across research, education, and product development, labs need tools to capture and understand human behavior with precision. This blog shows how combining Viso and The Observer XT empowers teams to gain richer insights and make data-driven decisions.

Understanding social behavior

Social behavior is everywhere—at home, at work, and in the classroom. Discover what it is, why it matters, and how observing it with the right tools leads to deeper insight into how people connect, communicate, and respond.

Why The Observer XT is the gold standard for behavioral research

In the ever-evolving field of behavioral research, having the right tools can make the difference between ordinary findings and groundbreaking insights.

Mealtime challenges in dementia: insight in difficulties

Mealtimes can be a daily struggle for people with dementia, but understanding their challenges - and the power of nonverbal communication - can make all the difference.

5 Must-read articles to explore human behavior and emotions

Studying human behavior reveals surprising insights about what drives our actions and emotions. In this blog, we share five insightful articles that explore what behavior is, how emotions are made, and the tools researchers use to study them.

Why sustained attention matters in infant development

How does sustained attention develop in infants and why is it crucial for learning? Learn about the latest research measuring attention through video and heart rate data.