Multimodal Blog Posts
Discover multimodal research and how integrating multimodalities like eye tracking, biometrics, and physiological measurements in your research provides deeper insights into human behavior, improving analysis and outcomes in diverse fields.
Surprising the senses: how unexpected flavors reveal consumer emotions
What happens when your brain expects something sweet, but your mouth gets savory? Researcher Artur Głuchowski used this twist to uncover how we emotionally react to unexpected food.
Understanding human behavior at Hofstra's Behavioral Research Lab
Discover how Hofstra University's Behavioral Research in Business Lab, directed by Dr. Anil Mathur, utilizes advanced methods like eye tracking and facial analysis to deepen insights into human behavior and business decision-making.
What is cognitive load, and how does it help us understand human behavior?
By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.
How to easily apply multimodal measurement during research with children
A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?
The power of multimodal research in human behavior studies
By implementing multimodal research, scientists are hoping to gain a more complete and nuanced understanding of human behavior than is possible through the examination of any single modality.
Five studies showing the power of multi-modal data in behavioral research
The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.
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