Blog Posts Tagged: food

Surprising the senses: how unexpected flavors reveal consumer emotions

What happens when your brain expects something sweet, but your mouth gets savory? Researcher Artur Głuchowski used this twist to uncover how we emotionally react to unexpected food.

Facing the food of the future

Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?

Nearly impossible to video track: small shrimp

Gammarus shrimps are exceptionally difficult to track, but Noldus solved the puzzle, resulting in interesting insights into its ecology.

Measuring the user experience of tube feeding

Tube feeding has had a fascinating history, but there is still scope for innovation. Noldus will develop a system to measure its users' experience in the FoodFriend project.

LIFESTART project

The importance of good nutrition for human babies is well known. But what about young animals?

Food and Cognition project

The Food and Cognition project will form a cluster of partners in the East of the Netherlands, who will exchange knowledge on the topics of eating behavior, targeted nutrition and enabling technologies.

How to characterize behavioral phenotypes in a behavioral analysis facility

Introducing the Behavioral Analysis Facility. Researchers evaluate the behavioral and functional activities of new pharmacological drugs using diverse functional tests. Learn more about their recent projects.

How to study consumer behavior in a kitchen

Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.

Consumer behavior: do we enjoy the buffet to its fullest potential?

In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.

To be ravenous or to be social

Prosocial behavior, a voluntary behavior to benefit another, is an interesting concept from an evolutionary point of view. At first sight it may seem logical to be social.

The relationship between food scarcity and caching in fox squirrels

We’ve all seen squirrels carrying acorns around in their mouths and burying them in the ground. This is a way to hoard food, and most squirrels use a strategy called scatter-hoarding.