Blog Posts Tagged: attention

Eye tracking without the expensive hardware: powered by FaceReader

Ever wondered what really catches someone’s eye? FaceReader now includes webcam-based eye tracking, giving you powerful insights into where people look, how they feel, and what drives their decisions. No extra hardware required.

Eating behaviors in childhood obesity

Is time spent looking at food related to eating behavior? Researcher Lundquist and her colleagues studied the relationship between delayed gratification and consumption of food.

Why sustained attention matters in infant development

How does sustained attention develop in infants and why is it crucial for learning? Learn about the latest research measuring attention through video and heart rate data.

Validating FaceReader's attention detection: a reliable measure using gaze and head pose

Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

Why you want to find out if your customers are bored

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

Understanding cognitive delays in infants with Down syndrome

Did you know that Down syndrome is one of the most common chromosomal diseases in people? Researcher Fidler and her colleagues aim to understand more about early cognitive development in people with Down syndrome.

The Hypothalamus is involved in locomotion? Complex dopamine circuitry uncovered

By measuring locomotion and investigating dopaminergic neurons, complex dopamine circuitry is uncovered. How are amphetamine and our biological clock involved in this?

What can you use eye tracking for?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.

Working memory and emotion regulation in children with ADHD

How can we understand emotional reactivity in children with ADHD? In the current study, Tarle and her colleagues examined the relation between emotion regulation and working memory in children with and without this disorder.