Behavioral Research Blog

18 Jan
human behavior research
Consumer
Creating a custom expression for engagement: a validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?

15 Jan
animal behavior research
Zebrafish Research
Getting robust results: one zebrafish is not like the other
Zebrafish larvae locomotor behavior often has a high variability, which can have a big impact on your results. Still, it is one of the most used parameters. So how can you make your study more robust?

11 Jan
human behavior research
Emotion
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.

06 Jan
animal behavior research
Research Methods
How behavioral core facilities advance research
Behavioral cores benefit universities as well as science in general. Recent cases show improved reproducibility of tests and protocols to assess a more complex phenotype of model animals.

15 Dec
human behavior research
Emotion
Why a clear mask is essential for clearer communication
For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.

03 Dec
human behavior research
Consumer
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.

24 Nov
animal behavior research
Gait and Locomotion
A new sensory and motor scale for the CIA arthritis mouse model
Dr. Bonnefont and her colleagues at IRMB in France just recently proposed a new ArthriSM scale to predict motor and sensory functional deficits in arthritis mouse model. Read more about it in her blog post!

02 Nov
human behavior research
Education
Video recording used in psychology
Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.

27 Oct
human behavior research
Healthcare
Exploring learning experiences of undergraduate nursing students
Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?

23 Oct
animal behavior research
Learning and Memory
Studying spatial learning and memory with Cincinnati Water Maze
Studying spatial learning and memory is important to develop treatment for Alzheimer's and other diseases influencing on orientation and navigation. One way to study it is with Cincinnati Water Maze.