Blog Posts Tagged: eye tracking

Eye tracking without the expensive hardware: powered by FaceReader

Ever wondered what really catches someone’s eye? FaceReader now includes webcam-based eye tracking, giving you powerful insights into where people look, how they feel, and what drives their decisions. No extra hardware required.

What is cognitive load, and how does it help us understand human behavior?

By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.

Understanding infants’ development of moral and social behavior

At the Centre of Infant Cognition at UBC in Vancouver, researchers conduct independent studies as well as participate in ManyBabies projects to further understand the development of moral and social behaviors of infants.

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

How to easily apply multimodal measurement during research with children

A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?

What is biometric research?

Biometric research helps scientists uncover subconscious processes related to attention, cognition, emotion, and physiological arousal.

Examples of eye tracking lab set-ups

Can you imagine, in the 19th century the study of eye movements for instance was done by means of direct observations? Luckily, nowadays eye tracking can easily be automated.

The power of multimodal research in human behavior studies

By implementing multimodal research, scientists are hoping to gain a more complete and nuanced understanding of human behavior than is possible through the examination of any single modality.

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.