Blog Posts Tagged: facereader online

How to measure audience engagement

Everyone wants to know if people are truly engaged with their content. But how do we accurately measure engagement? In this blog post, researchers from VicarVision share how they studied cognitive, affective, and behavioral engagement.

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

Disclosure dilemma

Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.

Why you should use FaceReader Online for your human behavior research

Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!

UX Research Tools for analyzing and visualizing your user research

Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!

7 ways to continue your research from home

We have gathered lots of ideas and ways to facilitate working from home and to continue research projects. In this blog post, we will list these seven approaches for you.

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?

Creating a custom expression for engagement: a validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?

Smile like you mean it

Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?