How do people behave when they talk to strangers? What does their face give away when being prompted to talk about a specific subject with someone?
Dr. Erin Heerey: "Measuring behavior is critical for understanding how we interact with the world."
Measuring behavior is critical for understanding a lot of the social problems that arise in the world. For example, how diseases like COVID spread from one person to another, or how misinformation spreads from one person to another.
Watch the video to take a look into Dr. Erin Heereys' Social Behavior Lab!
RESOURCES: Read more about FaceReader
Find out how FaceReader is used in a wide range of studies and how it can elevate your research!
- Free white papers
- Customer success stories
- Featured blog posts
"Noldus FaceReader has saved the day! It has massively shortened the time scale of the coding that we have to do."
Dr. Erin Heerey
Social Behavior Lab, Department of Psychology - University of Western Ontario, Canada
Automatic facial expression recognition using FaceReader
Dr. Erin Heerey's work has evolved from manually scoring videos on VHS to automatic facial expression recognition using Noldus' FaceReader. This has not only increased throughput, accuracy and the ease of scoring social behaviors in humans, but has also made it possible to make this data much more shareable amongst other researchers.
Video or pictures of peoples' faces are private, but when coded to anonimized data through FaceReader, it makes it possible to share this data and gain new perspectives and insights from other researchers from all over the world. Dr. Heerey calls this an open frontier in behavioral science, make sure to watch the video to gain her full insights!
More about FaceReaderReady to take the next step?
We’re passionate about helping you achieve your research goals. Let’s discuss your project and find the tools that fit.
Contact us