Record essential processes
Data acquisition systems
To understand how participants' bodies respond to different stimuli and to get insights into their emotional states, stress levels, and cognitive processes, collecting physical signals is the way to go.
- Collect ECG, EEG, skin conductance, respiration, and more
- Gain insights into the unconscious, automatic responses
- Measure real-time bodily reactions, such as stress, attention, or arousal
Physiology and multimodal research
Although your test participant may appear to be calm, he or she may be concealing a considerable amount of stress. To reveal this level of stress, you can combine behavioral observations with physiological measurements acquired with a data acquisition system. For example, skin conductance is a method of measuring the electrical conductance of the skin which is used as an indication of psychological or physiological arousal.
A combination of physiological and behavioral data can provide you with essential information that will help you to further understand and explain your participants’ behaviors. Data acquisition systems enable you to study almost any research topic involving emotions, or mental and physical load. For example, you can measure:
- heart rate and heart rate variability
- skin resistance
- skin temperature
- muscle tension (EMG)
- brain activity (EEG)
Integrating physiological data with Noldus tools
You can only draw accurate conclusions when your data is in sync. With Noldus' tools, you can seamlessly
synchronize multiple data streams, including physiological data. That's why Noldus has partnered with BIOPAC and Bitbrain.
Also check out our partner Tobii for integration of eye tracking data.
NoldusHub
All-in-one system for multimodal research
The Observer XT
Complete software for behavioral research
“Data integration is really where everything begins and ends, because we use all those different data channels: EEG, EDA, blood pulse, eye tracking data and video signals."
Prof. Julien Mercier
UNIVERSITE DU QUEBEC A MONTREAL - NEUROLAB, CANADA
Integrating multiple data modalities
Free white paper
- Gain better insights by combining different data modalities
- Import, synchronize, and analyze data from many different sources
- For example facial expression, physiology, and eye tracking data
Benefits of applying data acquisition
- Unravel the mysteries of the brain
- Investigate drivers behind decisions
- Measure implicit responses, such as EEG and GSR
- Combine behavioral observations and physiological responses to understand the motivations and cognitive processes behind human behavior
- Identify patterns and relationships that may not become clear when only studying one modality
Interesting reads
Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
The power of multimodal research
By implementing multimodal research, scientists are hoping to gain a more complete and nuanced understanding of human behavior.
Merging behavior and brain activity
The combination of The Observer XT and Bitbrain's wearable dry-EEG headset Diadem allows researchers to synchronize behavioral observations with neural data.
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