Blog Posts Tagged: consumer behavior

Behind the scenes of a usability test

Through usability testing, real user behavior comes into focus. It reveals hidden friction points and delivers insights that help shape better, more intuitive digital products.

Eye tracking without the expensive hardware: powered by FaceReader

Ever wondered what really catches someone’s eye? FaceReader now includes webcam-based eye tracking, giving you powerful insights into where people look, how they feel, and what drives their decisions. No extra hardware required.

Surprising the senses: how unexpected flavors reveal consumer emotions

What happens when your brain expects something sweet, but your mouth gets savory? Researcher Artur Głuchowski used this twist to uncover how we emotionally react to unexpected food.

What are stimuli in human behavior research?

A stimulus is any object, event, or factor that influences human behavior. It can be something we see, hear, or feel, affecting our decisions and actions. But how do researchers use stimuli in behavioral studies?

How to measure audience engagement

Everyone wants to know if people are truly engaged with their content. But how do we accurately measure engagement? In this blog post, researchers from VicarVision share how they studied cognitive, affective, and behavioral engagement.

Validating FaceReader's attention detection: a reliable measure using gaze and head pose

Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.

Facing the food of the future

Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

The 5 best ways to use FaceReader: a systematic review

Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.

Why you want to find out if your customers are bored

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.