Blog Posts Tagged: consumer behavior

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

From start to finish: decreasing abandonment when self-designing a product

Research shows that we like to design your own products, but often abandon the process before we're done. Does it help to provide feedback, and if so, what type of feedback works best?

Design your own product: consumer experience and abandonment behavior

Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process?

Just the way I want it: a study on consumer experience in self-designing

Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post!

Why you should use FaceReader Online for your human behavior research

Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.

How to study human behavior

Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.

How to collect high quality data in an observation lab

Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.

Measuring consumer choice behavior

Two recent projects provide new insights into how best to measure the choices that we make.