Blog posts tagged with consumer behavior
08 Mar
human behavior research
Consumer
Shopping behavior - what can we measure in a retail environment?
Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
31 Jan
human behavior research
Education
7 Tips how to set up a coding scheme
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).
24 Dec
human behavior research
Emotion
Can facial expressions and emotional reactions predict likeliness to buy?
Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
10 Apr
human behavior research
Consumer
How to study consumer behavior in a kitchen
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
26 Mar
human behavior research
Consumer
Measuring consumer responses to chocolate and images
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
06 Mar
human behavior research
Consumer
Package testing - Emotional journey in packaging research
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
22 Feb
human behavior research
Emotion
Facial expression analysis in video content marketing
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
13 Mar
human behavior research
Consumer
Consumer behavior: do we enjoy the buffet to its fullest potential?
In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
07 Nov
human behavior research
Consumer
The value of facial expression analysis in advertisements
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
01 Nov
human behavior research
Consumer
Marketing and market research blogs
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.