October 1, 2025
A new chapter for Noldus: Advancing behavioral research together
For more than 35 years, Noldus has partnered with behavioral scientists worldwide to accelerate research that changes lives. Today marks a new chapter, as CEO, Jay de Groot, announces a vision to modernize Noldus’ technology and make advanced behavioral research tools more accessible to every researcher.
A message from the CEO, Jay de Groot
For more than 35 years, we have partnered with behavioral scientists worldwide, and I believe deeply in the extraordinary impact your research can have on society. We are entering a new chapter, and I am honored to step into the role of CEO at Noldus to shape the future.
Our first priority remains unchanged: you, the researcher. That's why I have set in motion a comprehensive technical overhaul, the most ambitious transformation in Noldus' history.
Revolutionary technical advances
Our skilled development teams are working to completely revamp the technological framework of our flagship products. Soon you will experience major improvements in functionality, reliability, and design across Viso, EthoVision, and our entire portfolio.
Accessible solutions for every researcher
We have heard your feedback about complexity and cost barriers. That is why we are streamlining pricing for tools like EthoVision, FaceReader and The Observer, to accommodate researchers at every stage, whether you are applying for your first grant or leading a large research program.
Committed through challenging times
Even as the science community faces economic pressures and the global political situation changes continually, we remain committed to delivering the gold standard in behavioral research tools. Our tools are designed to give you stability, clarity, and confidence as you plan for the future. We are off to a new start and with your partnership, we will continue to push the boundaries of what's possible in behavioral research technology.
Thank you for your trust. I look forward to building this future together.
Warm regards,
Jay de Groot
CEO, Noldus Information Technology
About Noldus
Noldus Information Technology, founded in 1989 and headquartered in Wageningen, The Netherlands, develops software and integrated solutions for research on animal and human behavior. Noldus systems are used in more than 12,000 research groups at universities, institutes, and companies in 100 countries. Visit noldus.com to discover our products and services.
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