May 1, 2025
Noldus Information Technology welcomes Jay de Groot as its new CEO
Noldus Information Technology BV, the global leader in software and integrated solutions for behavioral research, today announced the appointment of Jay de Groot as its new Chief Executive Officer (CEO), effective as of now.
Company founder Lucas Noldus, who has been at the company's helm since its start in 1989, will transition to Chief Scientist. In this position, he will continue actively participating in research and product creation.
Wageningen, The Netherlands – Noldus Information Technology BV, the global leader in software and integrated solutions for behavioral research, today announced the appointment of Jay de Groot as its new Chief Executive Officer (CEO), effective as of now. Company founder Lucas Noldus, who has been at the company's helm since its start in 1989, will transition to Chief Scientist. In this position, he will continue actively participating in research and product creation.
“I founded Noldus Information Technology to provide scientists with innovative tools for measuring behavior, health, and well-being. I will continue to carry out my life’s work in my future role”, says Lucas Noldus. “After 35 years, the time has come to hand over the baton to a new CEO who will lead the company through its next growth phase. This allows me to focus my energy on research – in collaboration with academic partners – and innovation. As Chief Scientist, my commitment to our customers and the company's success will remain as strong as ever.”
Jay de Groot is a seasoned executive and strategic leader with over 20 years of experience in software product development, AI, digital transformations, and leading international business operations. Jay has held CEO and board positions at companies operating in Europe, the United States, and China, most notably BackBase, Science Rockstars, Webpower, Moven, and BrainCreators. “With his passion for innovative product development and strong track record of operational success, I am confident that Jay is the right person to steer Noldus IT through the current challenging geopolitical and macroeconomic times”, Lucas says.
Wibo ten Hove, COO and Executive Board member, comments: “Under Lucas’ leadership, the company has grown from a small startup to a global organization with offices across Europe, North America, and China. Lucas played a key role in making Noldus IT the go-to vendor for behavioral research and training tools. I am excited to continue benefiting from his expertise in his new role. Having dedicated nearly 30 years to the company myself, I am looking forward to working with Jay as we navigate the next chapter together.”
Lucas concludes: “Over the decades, I have been able to work together with an extraordinary team to help scientists around the globe to advance their research. I am proud of the overall recognition that Noldus IT has received, of the solid relationships we developed, and I am grateful for everyone who contributed to making our company what it is today.”
About Noldus
Noldus Information Technology, founded in 1989 and headquartered in Wageningen, The Netherlands, develops software and integrated solutions for research on animal and human behavior. Noldus systems are used in more than 12,000 research groups at universities, institutes, and companies in 100 countries. Visit noldus.com to discover our products and services.
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