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Spatial behavior tracking
TrackLab
TrackLab™ is the complete tracking solution for your research on human behavior. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors.
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Rely on highly accurate tracking data for your research
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Gain insights into social interactions and consumer behavior
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Easily access, collect, analyze, and visualize your data
Trusted by researchers around the world
Are you next? Use TrackLab for your research
TrackLab is used for behavioral research in various fields, such as psychology, education, consumer behavior, wayfinding, healthcare, and many more.
In The Netherlands, researchers used TrackLab to examine the effects of different shop layouts or environmental cues on shopping behavior.
Other TrackLab customers studied social interactions in the classroom, children's spatial memory processes, or walking patterns in different hospital ward layouts.
Tracking technology
TrackLab works with Ultra-wideband (UWB) technology to collect data on subjects’ location and movement. It is a tag-based system, using UWB tags that are compact, lightweight, and non-intrusive.
Want to learn more?
Find resources about TrackLab or learn about how TrackLab can benefit your research!
Relevant blogs
Shopping behavior - what can we measure in a retail environment?
Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.