User Meeting

Antwerp Social Lab

Tobii and Noldus IT warmly welcome you to an inspiring event where we delve into the vast possibilities of human behavioral research. Join us as distinguished speakers share their work and the innovative approaches they used to conduct their research.

The Antwerp Social Lab is a a core facility of the University of Antwerp, bringing together expertise and research infrastructure in an overarching unit. The lab's focus is on psychophysiological and behavioural methods that capture human interactions in interpersonal and technology-mediated contexts.

Social Lab Antwerp

Details and Program

Join us at our user meeting in Antwerp!

Date | December 12th, 2024

Time | 9:30 - 13:30 CET

Location | Antwerpen Social Lab: Our lab can be found within the Meerminne building at Sint-Jacobstraat 2-4 in the city centre of Antwerp. Upon entering through the main entrance, turn left and follow the signage to the Antwerp Social Lab. Head upstairs to the first floor to reach the lab.

Program
  • 9:00 – 9:30: Walk-in
  • 9:30 – 10:00: Speaker | Laura Herrewijn
  • 10:00 – 10:30: Speaker | Tine van Dael / Leen Catryss
  • 10:30 – 11:00: Coffee break
  • 11:00 – 11:30: Speaker | Paul Bolls
  • 11:30 – 12:00: Tobii - Zsofia Pilz / Noldus IT - Romain Hollands talks
  • 12:00 – 12:30: Lunch
  • 12:30 – 13:30: Demo’s and tour of Antwerp Social Lab | Glen Joris - Labmanager

Speakers

Laura Herrewijn

Laura Herrewijn | AP Hoogeschool Antwerpen

She will discuss our initial steps in designing psychophysiological experiments aimed at assessing the usability, user experience and educational impact of (learning) analytics dashboards and (educational) games. Using the Tobii Pro Fusion eye tracker and the Shimmer3 GSR+ device, we are exploring methods to capture real-time, objective user responses. Our approach aims to provide richer insights into user engagement and learning impact, which could ultimately enhance the design and effectiveness of educational technologies.

Coming soon

Tine van Dael | UAntwerp, Belgium

Tine Van Dael is a guest professor and doctoral assistant at the University of Antwerp, in the Department of Education and Training Sciences, within the EduBron research group. Her expertise focuses on research into the validity, reliability, and difficulty of comparative assessment, particularly for evaluating complex skills, including peer assessment. She also investigates learning through comparison and incorporates eye-tracking technology in her research to gain insights into the cognitive processes involved.

Leen Catrysse

Leen Catrysse | Open University, The Netherlands

Leen Catrysse currently works as an assistant professor at the group Online Learning and Instruction at the Faculty of Educational Sciences at the Open University in the Netherlands. Leen her research focuses on bridging the gap between online and offline measures in order to examine students' learning strategies. More specifically, she focuses on how eye movement registration can be used to examine differences in levels of processing when learning from text.

Paul Bolls

Paul Bolls, Faculty and Staff Directory, Murrow College of Communication, Washington State University

Dr. Paul Bolls has over 30 years of experience conducting research on how the human mind/brain processes and responds to media content and technology. He is internationally recognized for his expertise in Media Psychophysiology/Neuroscience, a scientific paradigm for investigating brain processes that produce media effects. His research has spanned almost all forms of media content including, advertising, health communication, politics, news, and entertainment. He has helped train researchers and set up academic and industry research labs in the U.S., Europe, and Asia. He has worked as a Neuromarketing industry consultant since 2012. Clients he has worked with include market research companies as well as NBC-Universal, VISA, and Disney Parks.

Zsofi Pilz

Zsofia Pilz | Tobii

Guiding the Gaze: The Impact of Labels on Museum Visitor Engagement
This study at the Rijksmuseum in Amsterdam uses Tobii Pro Glasses 3 to assess how art-historical versus broader historical context labels affect visitor engagement. The findings demonstrate that art-historical labels focus viewer attention on specific elements within the artwork, while broader historical context labels encourage more comprehensive exploration of the artwork.

Glen Joris

Glen Joris, Labmanager, Social Lab Antwerp

Dr. Glen Joris is a Lab Manager at the University of Antwerp's Faculty of Social Sciences. His work focuses on the development of the Antwerp Social Lab, a core facility of the University of Antwerp that brings together research infrastructure, tools, and expertise in one central hub. In the lab, Glen focuses on the application of psychophysiological and behavioural methods, utilizing technologies such as eye-tracking systems, skin conductance sensors, and brain activity technologies.

Romain Hollands

Romain Hollands | Noldus IT

Multi-modal data made easy
Will discuss the solutions we have developed in cooperation with researchers, that aim at providing the best insights into behavior without the technical hurdles. Our solutions provide insights into expressions, emotions, stress, physiology, cognitive load, interaction, gaze, and more.