Why you should use FaceReader Online for your human behavior research
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
Read More arrow_forwardGood behavioral research requires good methods, and good tools: How innovative solutions advance your behavioral research.
We have all seen it in sci-fi movies: a scientist is frantically working to find a last-minute solution to save the world or a loved one. While stressing out a test tube is accidentally knocked over and lo and behold, at the brink of world destruction, the ultimate solution is found and the day/lover/world is saved.
Science fiction or not, there are plenty of accidental discoveries that turned out to have a dramatic impact, like the discovery of Penicillin by Scottish scientist Alexander Fleming in 1928. These accidental discoveries may have shaped history, but usually much more is needed before research leads to actual discoveries and solutions for everyday life.
Good behavioral research requires good methods, and good tools. The scientific world is always on the move, new tools are developed at an increasingly rapid rate. At Noldus we work closely together with the scientific community, in order to develop and deliver the best software and instruments for behavioral research. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
Prof. Kees de Graaf talks about how to study sensory science and eating behavior. And how software such as The Observer XT helps his team achieve their goals in science.
Jean-Marc Diverrez, from bcom Institute of Research and Technology, France talks about measuring emotions. He hopes that the projects will go out of the lab and into the real world. He looks into all kinds of new technologies and sensors to better measure and thus understand emotions.
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Dr. Ruud van den Bos talks about his work in neurobiology and experimental psychology, and how zebrafish studies contribute to his field of research. He is experienced with DanioVision and EthoVision XT, and explains why good tools are important for reliability and reproducibility in zebrafish experiments.
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
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José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
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Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
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