We have all seen it in sci-fi movies: a scientist is frantically working to find a last-minute solution to save the world or a loved one. While stressing out a test tube is accidentally knocked over and lo and behold, at the brink of world destruction, the ultimate solution is found and the day/lover/world is saved.

Science fiction or not, there are plenty of accidental discoveries that turned out to have a dramatic impact, like the discovery of Penicillin by Scottish scientist Alexander Fleming in 1928. These accidental discoveries may have shaped history, but usually much more is needed before research leads to actual discoveries and solutions for everyday life.

Good behavioral research requires good methods, and good tools: How innovative solutions advance your behavioral research

Good behavioral research requires good methods, and good tools. The scientific world is always on the move, new tools are developed at an increasingly rapid rate. At Noldus we work closely together with the scientific community, in order to develop and deliver the best software and instruments for behavioral research. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.

How to study sensory science and eating behavior

Prof. Kees de Graaf talks about how to study sensory science and eating behavior. And how software such as The Observer XT helps his team achieve their goals in science.

How to measure emotions in the Uses and Acceptability Lab

Jean-Marc Diverrez, from bcom Institute of Research and Technology, France talks about measuring emotions. He hopes that the projects will go out of the lab and into the real world. He looks into all kinds of new technologies and sensors to better measure and thus understand emotions.

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Why good tools are important for reliability and reproducibility in zebrafish experiments

Dr. Ruud van den Bos talks about his work in neurobiology and experimental psychology, and how zebrafish studies contribute to his field of research. He is experienced with DanioVision and EthoVision XT, and explains why good tools are important for reliability and reproducibility in zebrafish experiments.