Human Behavior Research Blog Posts

Validating FaceReader's attention detection: a reliable measure using gaze and head pose
03 Dec human behavior research Emotion

Validating FaceReader's attention detection: a reliable measure using gaze and head pose

Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
5 examples of infant studies
23 Oct human behavior research Psychology

5 examples of infant studies

Researchers perform infant studies to properly monitor and understand all kinds of development factors. In this blog post, five examples of infant studies are highlighted.
Facing the food of the future
26 Sep human behavior research Consumer

Facing the food of the future

Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
Exploring the early development of referential gestural communication
16 Sep human behavior research Psychology

Exploring the early development of referential gestural communication

Understanding the importance of pointing gestures can provide valuable insights into children's developmental progress and support their overall growth and learning.
How to use facial expression analysis in pain research
05 Sep human behavior research Emotion

How to use facial expression analysis in pain research

As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?
Neuromarketing research: Innovative research methods and techniques
30 Aug human behavior research Neuroscience

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
Fake or real? AI illusions on the street
22 Aug human behavior research Consumer

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
Should you use a combination of modes to optimize behavioral studies?
06 Aug human behavior research Psychology

Should you use a combination of modes to optimize behavioral studies?

If you ask a scientist what they think of when you say, ‘behavioral study’, they will come up with wildly differing answers, depending on their own type of work.
5 tips to help behavioral researchers comply with privacy legislation
29 Jul human behavior research Psychology

5 tips to help behavioral researchers comply with privacy legislation

Privacy legislation can mean extra concerns for behavioral researchers, but these tips make your life easier.
How to increase attention in commercials for Gen-Z
16 Jul human behavior research Consumer

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

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