Human Behavior Research Blog Posts
03 Dec
human behavior research
Emotion
Validating FaceReader's attention detection: a reliable measure using gaze and head pose
Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
23 Oct
human behavior research
Psychology
5 examples of infant studies
Researchers perform infant studies to properly monitor and understand all kinds of development factors. In this blog post, five examples of infant studies are highlighted.
26 Sep
human behavior research
Consumer
Facing the food of the future
Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
16 Sep
human behavior research
Psychology
Exploring the early development of referential gestural communication
Understanding the importance of pointing gestures can provide valuable insights into children's developmental progress and support their overall growth and learning.
05 Sep
human behavior research
Emotion
How to use facial expression analysis in pain research
As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?
30 Aug
human behavior research
Neuroscience
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
06 Aug
human behavior research
Psychology
Should you use a combination of modes to optimize behavioral studies?
If you ask a scientist what they think of when you say, ‘behavioral study’, they will come up with wildly differing answers, depending on their own type of work.
29 Jul
human behavior research
Psychology
5 tips to help behavioral researchers comply with privacy legislation
Privacy legislation can mean extra concerns for behavioral researchers, but these tips make your life easier.
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.