Danique Toenhake

Danique Toenhake

As the online marketing specialist for Noldus, I spend most of my days behind my laptop. I'm either working on the improvement of the website, creating emailings, or editing videos. Things I love to do? Cooking, eating, and snowboarding.

how-to-measure-consumer-behavior

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
cognitive-neuroscience-behavior

Cognitive neuroscience: Behavior

We are in a pandemic where most of us are forced to change our daily behavior. Fortunately, we have our neocortex: it gives us considerable flexibility and creativity in adapting to a changing environment.
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Cognitive neuroscience: Emotions

In my previous blog post, I shared some of the basics of cognitive neuroscience. In this blog post, we will zoom into a more specific part of cognitive neuroscience: emotions.
cognitive-neuroscience-basics

Cognitive neuroscience: the basics

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.