Consumer behavior research
The popularity of observational research and behavioral mapping is on the rise in consumer behavior studies. With a focus on understanding consumer actions and uncovering underlying motives, this research approach provides valuable insights into predicting consumer preferences and buying behavior.
![What does the Moment of Truth mean to your business? customer-behavior-insights](https://www.noldus.com/static/images/core-blog/customer-behavior-insights.jpg)
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
![What are you doing in that shop? shopper-research](https://www.noldus.com/static/images/core-blog/shopper-research.jpg)
What are you doing in that shop?
The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
![What behaviors to focus on – Airport passenger experiences passenger-retail-experience](https://www.noldus.com/static/images/core-blog/passenger-retail-experience.jpg)
What behaviors to focus on – Airport passenger experiences
To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
![Observations of eating behavior observations-of-eating-behavior](https://www.noldus.com/static/images/core-blog/observations-of-eating-behavior.jpg)
Observations of eating behavior
Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
![Emotional responses, heart rate & more: measuring consumer behavior emotional-responses-consumer-behavior](https://www.noldus.com/static/images/core-blog/emotional-responses-consumer-behavior.jpg)
Emotional responses, heart rate & more: measuring consumer behavior
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?