Emotion Blog Posts

Emotions are what makes us human, and we all experience them. Emotion data provides crucial insights that allow researchers to gain insight in complex human behaviors in greater depth. Emotions can play a role in all kind of matters. For example, in the decisions we make whether or not to buy something, in food choices we make, and in how we interact with others.

person Human close
filter_alt Emotion close
Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames
person
human Behavior Research
folder Emotion

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.

emotion recognition emotions FaceReader facial expression analysis facial expression recognition software neuromarketing

shopping_bag
check_circle

Thank you!

We'll get back to you shortly.

error

Please correct the following errors:

error

error

error

error

By clicking Submit, you consent to Noldus processing your data as described in our privacy policy.

check_circle

Thank you for registering!

We look forward to seeing you at the NoldusViso launch event.

error

Please correct the following errors:

error

error

error

error

error

By clicking Register, you consent to Noldus processing your data as described in our privacy policy.