Blog posts tagged with market insights
04 Mar
human behavior research
Consumer
How does perception of brand authenticity affect ad performance?
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
26 Jun
human behavior research
Consumer
Why you should use FaceReader Online for your human behavior research
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
01 Nov
human behavior research
Consumer
Marketing and market research blogs
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
04 Jan
human behavior research
Consumer
Shopping behavior analysis- improving the shopping experience at airports
The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.
14 Oct
human behavior research
Consumer
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.