FaceReader and eye tracking
Why combine FaceReader with eye-tracking?
By using eye-tracking technology and facial expression analysis, researchers can uncover subconscious processes, gaining valuable insights into user experience, consumer preferences, and emotional responses across fields like cognitive psychology, neuromarketing, and behavioral research. Download this white paper to learn:
- How to combine FaceReader and eye-tracking technologies
- How to use custom expressions with eye-tracking
- How to visualize and analyze synchronized data
Common Questions
Is FaceReader based on Facial Action Coding System (FACS)?
Yes! Unlike open source tools, FaceReader has been validated against FACS-trained coders.
Does FaceReader work with any face?
Yes! FaceReader has been validated for any face and it has no biases for or against any face.
How is FaceReader validated?
FaceReader’s classification was compared with two certified FACS coders. FaceReader is over 97% accurate!