Posts by Marisa Lewis

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.

The ultimate list of neuroscience lab software tools

Are you interested in starting a new lab, or perhaps in updating your current lab to its maximum potential? If so, this list of ultimate neuroscience software tools is the place to begin.

Can facial expressions and emotional reactions predict likeliness to buy?

Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?

How to master automatic Facial Expression Recognition

Many researchers have turned towards using automated facial expression recognition software to better provide an objective assessment of emotions.