Blog Posts Tagged: noldus consulting

Neuroscience conferences you should visit in 2024

Conferences are a great way to connect and learn. Here you can find a list of our favorite neuroscience conferences taking place in 2024.

The value of facial expression analysis in advertisements

José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

Declared vs revealed data

How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.