Meet Noa: Noldus launches its AI support assistant

On November 13, 2026, Noldus launched Noa, an AI support assistant for everyone who works with Noldus solutions. Noa is available on every page of noldus.com and in MyNoldus: just click the chat icon in the bottom-right corner and ask your question the way you would ask a colleague.

What Noa can help with

• Product questions: what a product does, which system fits your research, compatibility and requirements.
• Documentation and how-tos: step-by-step guidance drawn directly from our support knowledge base.
• Technical support: troubleshooting installation, licensing, hardware and software issues.
• Pricing and quotes: pricing for your region, or a quick route to our sales team for a tailored quote.
• MyNoldus and licenses: help with accounts, registration, license access and NoldusCare.

Answers grounded in Noldus content

Rather than guessing, Noa searches our own knowledge base, product documentation and website, and links you to the source so you can read further. When you are signed in to MyNoldus, Noa can tailor its help to your account, such as your products and NoldusCare status.

A person whenever you need one

Noa does not replace our people. When a question needs a human, Noa connects you with the right Noldus team, and your conversation goes along so you don't have to repeat yourself. For anything critical, such as licensing, quotes or account changes, our team confirms the details.

Privacy and accuracy

Noa was built in-house by Noldus and uses Anthropic's Claude large language model to understand your question and respond naturally. Your messages are processed only to generate an answer and are never used to train the model. Conversations run over an encrypted connection and are protected by bot verification. Please don't share sensitive personal data in the chat. Like any AI assistant, Noa can occasionally be inaccurate or incomplete; we review conversations to keep improving its answers.