The Observer
The only behavioral annotation tool you need
The Observer comes in packages tailored for your research needs, built to support researchers at every stage of behavioral study.
With powerful tools for data collection, seamless collaboration, and flexible integrations, The Observer grows with your research at every level of complexity.
Essential
Annotation at its best- Code live or from multiple videos
- Includes advanced analyses like inter-rater reliability
- Best for early-stage projects and budget-conscious teams
Advanced
Our most popular option- Everything in Essential, plus:
- MediaRecorder for synchronized video collection
- 2 Coder Licenses for parallel coding and team collaboration
Premium
Ideal for large labs or companies- Everything in Advanced, plus:
- Three (3) main seats and unlimited Coder Licenses
- External data & E-prime for integration and synchronization
The Observer Essential
The Observer Essential is the ideal starting point for individual researchers or small labs who want to move beyond spreadsheets and stopwatches toward professional research. With The Observer Essential, you can efficiently record, manage, and analyze your observations, building a solid foundation for your studies. Best for:
- Individual researchers
- Student projects
- Small labs
The Observer Advanced
The Observer Advanced is built for research teams who need more collaboration power and richer data collection. It includes everything in Essential plus a MediaRecorder, two coder licenses, and a remote training, making it easy for multiple team members to work together on the same study. Best for:
- Collaborative projects
- Research groups and labs with multiple coders
- Studies requiring multiple video recordings
The Observer Premium
The Observer Premium is designed for research teams and organizations that need the most advanced tools for complex studies and large-scale collaboration. It includes everything in Advanced plus unlimited coder licenses, ensuring your entire team can work together without restrictions.
The Observer Premium also gives you access to the External Data functionality and the E-Prime functionality, adding automation and integration capabilities that streamline complex study designs. Ideal for:
- Enterprise-level research
- Large or distributed teams
- Complex study designs requiring automation and integration