![The role of entrepreneurs’ facial expressions to gain financial support role-entrepreneurs-facial-expressions](https://www.noldus.com/static/images/core-blog/role-entrepreneurs-facial-expressions.jpg)
The role of entrepreneurs’ facial expressions to gain financial support
As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?
![Creating a custom expression for Engagement: A validation study with FaceReader custom-expression-engagement-validation-study](https://www.noldus.com/static/images/core-blog/custom-expression-engagement-validation-study.jpg)
Creating a custom expression for Engagement: A validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?