Posts by Jason Rogers

For Pete’s Sake: Measuring Frustration

Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?

Smile like you mean it

Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.