increase-attention-commercials-gen-z

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
integrating-multiple-data-streams

How to easily apply multimodal measurement during research with children

A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?
multimodal-research

The power of multimodal research in human behavior studies

By implementing multimodal research, scientists are hoping to gain a more complete and nuanced understanding of human behavior than is possible through the examination of any single modality.
infants-social-moral-development

Understanding infants’ social and moral development

At the Centre of Infant Cognition at UBC in Vancouver, researchers conduct independent studies as well as participate in ManyBabies projects to further understand the development of moral and social behaviors of infants.
top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
eye-tracking-lab-set-ups

3 Examples of eye tracking lab set-ups

Can you imagine, in the 19th century the study of eye movements for instance was done by means of direct observations? Luckily, nowadays eye tracking can easily be automated.
how-to-build-a-consumer-behavior-research-lab

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
how-to-measure-consumer-behavior

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
what-can-you-use-eye-tracking-for

What can you use eye tracking for?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.