Blog posts tagged with eye tracking
13 Dec
human behavior research
Multimodal
What is cognitive load, and how does it help us understand human behavior?
By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
26 Feb
human behavior research
Multimodal
How to easily apply multimodal measurement during research with children
A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?
28 Mar
human behavior research
Multimodal
The power of multimodal research in human behavior studies
By implementing multimodal research, scientists are hoping to gain a more complete and nuanced understanding of human behavior than is possible through the examination of any single modality.
15 Feb
human behavior research
Psychology
Understanding infants’ social and moral development
At the Centre of Infant Cognition at UBC in Vancouver, researchers conduct independent studies as well as participate in ManyBabies projects to further understand the development of moral and social behaviors of infants.
12 Apr
human behavior research
Consumer
Top 5 Consumer behavior research on the Behavioral Research Blog
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
04 Apr
human behavior research
Psychology
3 Examples of eye tracking lab set-ups
Can you imagine, in the 19th century the study of eye movements for instance was done by means of direct observations? Luckily, nowadays eye tracking can easily be automated.
07 Jan
human behavior research
Consumer
How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
05 Jul
human behavior research
Consumer
How to measure consumer behavior
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
03 Dec
human behavior research
Consumer
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.