![Measuring flow measuring-flow](https://www.noldus.com/static/images/core-blog/measuring-flow.jpg)
Measuring flow
Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.
![Emotion analysis can be beneficial to researchers in decision making emotion-analysis-decision-making](https://www.noldus.com/static/images/core-blog/emotion-analysis-decision-making.jpg)
Emotion analysis can be beneficial to researchers in decision making
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
![Behavioral techniques to empower consumers: resisting persuasion by controlling persuasion-advertisements-facial-expresssion](https://www.noldus.com/static/images/core-blog/persuasion-advertisements-facial-expresssion-1601906960.jpg)
Behavioral techniques to empower consumers: resisting persuasion by controlling
The role of facial expression in resisting enjoyable advertisements.
![The man in the maze: A behavioral science journey into consumer studies behavioral-science-journey-consumer-studies](https://www.noldus.com/static/images/core-blog/behavioral-science-journey-consumer-studies.jpg)
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
![Location is everything: Measuring visitor behavior measuring-visitor-behavior](https://www.noldus.com/static/images/core-blog/measuring-visitor-behavior.jpg)
Location is everything: Measuring visitor behavior
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
![Measuring creativity at the GrunbergLab measuring-creativity-at-the-grunberglab](https://www.noldus.com/static/images/core-blog/measuring-creativity-at-the-grunberglab.jpg)
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
![What does the Moment of Truth mean to your business? customer-behavior-insights](https://www.noldus.com/static/images/core-blog/customer-behavior-insights.jpg)
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
![Measuring experiential, behavioral, and physiological outputs social-interaction-task-couples](https://www.noldus.com/static/images/core-blog/social-interaction-task-couples-1571898461.jpg)
Measuring experiential, behavioral, and physiological outputs
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
![Facial expressions - reactions to bitter food vary between high and low BMI facial-expressions-reactions-to-bitter-food](https://www.noldus.com/static/images/core-blog/facial-expressions-reactions-to-bitter-food.jpg)
Facial expressions - reactions to bitter food vary between high and low BMI
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.