Blog posts tagged with facial expression analysis
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
26 Jun
human behavior research
Research Methods (Human)
How FaceReader is validated in research
In this blog post, we'll dive deeper into the validity and different applications of FaceReader—the most robust tool for automated facial expression analysis.
23 May
human behavior research
Research Methods (Human)
The 5 best ways to use FaceReader: a systematic review
Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.
16 May
human behavior research
Emotion
Why you want to find out if your customers are bored
Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.
06 May
human behavior research
Education
Student facial expression analysis while watching instructional videos
Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.
24 Mar
human behavior research
Emotion
How to use FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
04 Mar
human behavior research
Consumer
How does perception of brand authenticity affect ad performance?
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
21 Feb
human behavior research
Research Methods (Human)
Using Baby FaceReader for automated analysis of infant emotions
What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.
18 Feb
human behavior research
Emotion
What is biometric research?
Biometric research helps scientists uncover subconscious processes related to attention, cognition, emotion, and physiological arousal.
06 Feb
human behavior research
Emotion
Why you should use custom expressions in your facial expression analysis
Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?