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Uncover customer needs

Consumer behavior lab

By simulating different scenarios, you gain deeper insights into decision-making factors. Whether it’s testing a new product, evaluating the impact of advertising, or analyzing shopping behavior.

The controlled environment of a consumer behavior lab helps uncover subtle cues, providing you with a better understanding what truly drives consumer choices.

Uncover customer needs

What can I do in a consumer behavior lab?

Evaluate advertising and branding

Measure how effective different marketing messages or visual designs are in capturing attention and driving action.

Test interactions with products or designs

Observe how consumers use or react to new products before launching them to the market.

Understand emotional responses

Study how consumers feel when engaging with a product, service, or brand using a facial expression analysis tool.

Simulate shopping experiences

Replicate in-store or online shopping environments to study purchasing behavior, decision-making, and product placement effects.

What types of studies can I conduct
in a consumer behavior research lab?

A consumer behavior lab helps you get detailed insights into how consumers think, feel, and act in various settings. For example, you can perform:

  • Eye-tracking studies to track consumer attention
  • Emotional response studies to access consumer reactions
  • Purchase behavior testing to analyze how consumers choose products and make decisions
  • Usability testing to see how easy it is for consumers to use products, apps, or websites

Testing the emotional response to a beauty product

What equipment do I need
in a consumer behavior research lab?

Consumer behavior research lab

A lab gives you the ability to manipulate variables and eliminate distractions, ensuring that you capture genuine consumer reactions.

  • Observation room with cameras and microphones provided with a one-way mirror
  • Eye-tracking system
  • Biometric tools to measure skin conductance, brain activity, heart rate, facial expressions, and more
  • Computer stations for online behavior research

What is the best software tool for my consumer behavior research lab?

Depending on the specific focus of your studies, you can use software such as Viso® for advanced recording capabilities and real-time observation.

If you're looking for a tool to code and explore the recorded behaviors in more detail, The Observer XT® will help you out. For example by analyzing event sequences, calculating statistics, and automatically synchronize multiple data streams.

With FaceReader™ you get clear insights into the effects of different stimuli on emotions.

Control room with Viso

How to build a consumer experience lab

Free white paper

  • Collect valuable data in a consumer experience lab
  • Really understand your subjects
  • Discover tip & tricks on how to set up your lab
Download the free white paper

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