Uncover customer needs
By simulating different scenarios, you gain deeper insights into decision-making factors. Whether it's testing a new product, evaluating advertising, or understanding shopping behavior — a consumer behavior lab reveals what drives your customers.
Get in touch arrow_forward
What can I do in a consumer behavior lab?
Evaluate advertising and branding
Measure how effective different marketing messages or visual designs are in capturing attention and driving action.
Test interactions with products
Observe how consumers use or react to new products before launching them to the market.
Understand emotional responses
Study how consumers feel when engaging with a product, service, or brand using facial expression analysis tools.
Simulate shopping experiences
Replicate in-store or online shopping environments to study purchasing behavior, decision-making, and product placement effects.
What types of studies can I conduct?
A consumer behavior lab helps you get detailed insights into how consumers think, feel, and act in various scenarios.
- checkEye-tracking studies to track consumer attention
- checkEmotional response studies to assess consumer reactions
- checkPurchase behavior testing to analyze how consumers choose products and make decisions
- checkUsability testing of digital interfaces and physical products
What equipment do I need?
A lab gives you the ability to manipulate variables and eliminate distractions, ensuring that you capture genuine consumer responses in a controlled environment.
- checkObservation room with cameras and microphones provided with a one-way mirror
- checkEye-tracking system
- checkBiometric tools to measure skin conductance, brain activity, heart rate, and facial expressions
- checkScreen capture and stimulus presentation devices
What is the best software for my consumer behavior lab?
Depending on the specific focus of your studies, you can use software such as Viso for advanced recording capabilities and real-time observation.
If you're looking for a tool to code and explore the recorded behaviors in more detail, The Observer XT will help you out — by analyzing event sequences, calculating statistics, and automatically synchronizing multiple data streams.
With FaceReader you get clear insights into the effects of different stimuli on emotions.
Interested in a consumer behavior lab?
Get in touch!
Tell us about your research goals and we will help you design a consumer behavior lab that captures authentic consumer interactions and emotional responses.