Unlock deeper insights
Multimodal research lab
Unlock deeper insights into human behavior with a multimodal research lab. By integrating diverse data types—such as physiological measures, eye tracking, and behavioral observations—you can capture a comprehensive understanding of decision-making and interactions.
Explore multimodal research labs that integrate diverse data types for comprehensive insights, enhancing your understanding of human behavior and decision-making.
What types of studies can I conduct in a multimodal research lab?
In a multimodal research lab, you can conduct a variety of studies that integrate different data types to gain comprehensive insights into behavior and decision-making. This approach allows for a richer understanding of complex human interactions and cognitive processes:
- Measure physiological responses to assess how cognitive load affects performance and decision-making
- Emotional response studies to see how reactions impact decision-making in high-stress situations
- Purchase behavior testing to analyze how consumers choose and buy products
- Usability testing to see how easy it is for consumers to use products, apps, or websites
What equipment do I need in a multimodal research lab?
Your multimodal research lab typically requires a combination of specialized equipment to capture diverse data types and facilitate comprehensive analysis of human behavior. Here are some essential lab components you should consider integrating into your lab:
- Observation room equipped with cameras and microphones, featuring a one-way mirror
- Eye-tracking devices to measure visual attention and gaze patterns, helping researchers understand how participants engage with visual stimuli
- Physiological measurement tools to assess skin conductance, heart rate, facial expressions, pupil dilation, and more
- Screen-based experimental setups, such as monitors or projection systems for presenting stimuli during experiments, allowing researchers to control the visual environment
- Computer workstations for online behavior research or user experience testing
What are the best tools for my multimodal research lab?
Streamline your multimodal research from start to finish and get high-quality data and insights into human behavior with NoldusHub. Our new integrated multimodal software solution is designed to combine multiple types of measurements without any hassles. This enables you to easily achieve trustworthy, high-quality data and direct insights into human behavior and decision-making.
Facial expressions
Facial expression analysis and emotion data allow researchers to gain insights in complex human behaviors in greater depth. With FaceReader you get clear insights into the effects of different stimuli on emotions.
Coding behavior
If you're looking for a tool to code and explore the recorded behaviors in more detail, The Observer XT will help you out. For example by analyzing event sequences, calculating statistics, and automatically synchronize multiple data streams.
Featured blog posts on multimodal research
The power of multimodal research in human behavior studies
By implementing multimodal research, scientists are hoping to gain a more complete and nuanced understanding of human behavior than is possible through the examination of any single modality.
Biometric research: the study of subconscious processes
Many researchers worldwide study both explicit and implicit behavior. After all, there is more to behavior than what the eye can see, such as subconscious processes related to attention, cognition, emotion, and physiological arousal.
Five studies showing the power of multi-modal data in behavioral research
The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.
Buyer’s guide to the perfect audiovisual lab
Free buyer's guide
- What is an audiovisual lab?
- What do you need to complete your setup?
- How does an audiovisual lab help you answer your research questions?
Customer success stories
Hofstra University
The Behavioral Research in Business Laboratory is a state-of-the-art facility at Hofstra University in Hempstead, New York. The Business Lab is specifically designed to conduct multi-disciplinary behavioral research and has been fitted with advanced software and hardware to design and conduct human behavior studies, and analyze the research data.
Dr. Anil Mathur | Behavioral Research in Business Lab | USA
MARIN - Maritime research institute
Hans Huisman shows us around a state-of-the-art ship bridge simulator at MARIN: one of the world's leading maritime research institutes. A full ship's crew can be trained and observed at their simulators, in which they can be introduced and trained to all kinds of challenging conditions.
Hans Huisman | MARIN | The Netherlands
Ede Christian University of Applied Sciences (CHE)
The UX lab that is set up at the Ede Christian University of Applied Sciences is intended to study human behavior. For example students' behaviors during mock interviews or when they are practising conversation skills.
Marnix Bras | Christian University of Applied Sciences, Ede | The Netherlands
Read more on multimodal and behavioral research
Integrating multiple data modalities
Do you need to import, synchronize, and analyze data from different streams? Get a more complete picture of behavioral observations: request your copy of our white paper on integrating multiple data modalities such as facial expressions, physiology, and eye tracking.
Eye tracking & emotion analysis
Emotions are what makes us human, and we all experience them. Both eye tracking and facial expression analysis add substantial power to your research by providing information about attention, emotion and decision-making. Download our white paper on eye-tracking and FaceReader.
How to build an audiovisual lab
Are you looking for enhanced observation capabilities? An audiovisual lab is designed to allow you to observe your test participants unobtrusively. Learn more how to set up an AV lab with our free white paper: just click on 'Read now' for instant access!
Don't know where to start?
We're happy to help
Book a meeting for an online or onsite session.
Together, we can discuss you research requirements and come up with the best solution!