Blog posts tagged with attention
21 Oct
human behavior research
Research Methods (Human)
Eye tracking without the expensive hardware: powered by FaceReader
Ever wondered what really catches someone’s eye? FaceReader now includes webcam-based eye tracking, giving you powerful insights into where people look, how they feel, and what drives their decisions. No extra hardware required.
10 Jan
human behavior research
Psychology
Eating behaviors in childhood obesity
Is time spent looking at food related to eating behavior? Researcher Lundquist and her colleagues studied the relationship between delayed gratification and consumption of food.
17 Dec
human behavior research
Psychology
Why sustained attention matters in infant development
How does sustained attention develop in infants and why is it crucial for learning? Learn about the latest research measuring attention through video and heart rate data.
03 Dec
human behavior research
Research Methods (Human)
Validating FaceReader's attention detection: a reliable measure using gaze and head pose
Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
16 May
human behavior research
Emotion
Why you want to find out if your customers are bored
Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.
04 Mar
human behavior research
Consumer
How does perception of brand authenticity affect ad performance?
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
28 Aug
human behavior research
Psychology
Understanding cognitive delays in infants with Down syndrome
Did you know that Down syndrome is one of the most common chromosomal diseases in people? Researcher Fidler and her colleagues aim to understand more about early cognitive development in people with Down syndrome.
24 Nov
animal behavior research
Anxiety, Depression and Fear
The Hypothalamus is involved in locomotion? Complex dopamine circuitry uncovered
By measuring locomotion and investigating dopaminergic neurons, complex dopamine circuitry is uncovered. How are amphetamine and our biological clock involved in this?