increase-attention-commercials-gen-z

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
cognition-infants-down-syndrome

Understanding cognitive delays in infants with Down syndrome

Did you know that Down syndrome is one of the most common chromosomal diseases in people? Researcher Fidler and her colleagues aim to understand more about early cognitive development in people with Down syndrome.
hypothalamus-and-locomotion

The Hypothalamus is involved in locomotion? Complex dopamine circuitry uncovered

By measuring locomotion and investigating dopaminergic neurons, complex dopamine circuitry is uncovered. How are amphetamine and our biological clock involved in this?
what-can-you-use-eye-tracking-for

What can you use eye tracking for?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
delayed-gratification-eating-behavior-children

Eating behaviors in children: how is looking related to consumption?

Is time spent looking at food related to eating behavior? Researcher Lundquist and her colleagues studied the relationship between delayed gratification and consumption of food.
working-memory-emotion-regulation-adhd

Working memory and emotion regulation in children with ADHD

How can we understand emotional reactivity in children with ADHD? In the current study, Tarle and her colleagues examined the relation between emotion regulation and working memory in children with and without this disorder.
interacting-with-autonomous-cars

Interacting with autonomous cars

When I get in the train next week at the Düsseldorf airport, I know that there is something different about it in comparison to a normal train.