Blog posts tagged with consumer behavior
04 Mar
human behavior research
Consumer
How does perception of brand authenticity affect ad performance?
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
23 Oct
human behavior research
Consumer
From start to finish: decreasing abandonment when self-designing a product
Research shows that we like to design your own products, but often abandon the process before we're done. Does it help to provide feedback, and if so, what type of feedback works best?
26 Sep
human behavior research
Consumer
Design your own product: consumer experience and abandonment behavior
Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process?
22 Aug
human behavior research
Consumer
Just the way I want it: a study on consumer experience in self-designing
Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post!
26 Jun
human behavior research
Consumer
Why you should use FaceReader Online for your human behavior research
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
24 Mar
human behavior research
Psychology
How to study human behavior
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
12 Apr
human behavior research
Consumer
Top 5 Consumer behavior research on the Behavioral Research Blog
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
07 Jan
human behavior research
Consumer
How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
18 Nov
human behavior research
Psychology
How to collect high quality data in an observation lab
Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
16 Sep
human behavior research
Emotion
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?