Behavioral Research Blog - Consumer Behavior

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.

As we are in the middle of the holiday season, it is time to look back on another year on the Behavioral Research Blog! What are the best reads on human behavior research?

Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.

Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.

The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).

Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?

Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.

Researchers all over the world are trying to find ways to measure real consumer responses and behavior.