![The emotions of people who think they’re nice emotions-people-who-think-they-are-nice](https://www.noldus.com/static/images/core-blog/emotions-people-who-think-they-are-nice.jpg)
The emotions of people who think they’re nice
What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?
![Do emotions affect preferences to opera music? do-emotions-affect-preferences-opera-music](https://www.noldus.com/static/images/core-blog/do-emotions-affect-preferences-opera-music.jpg)
Do emotions affect preferences to opera music?
Many researchers are interested in the relationship between facial expressions and music preference. This is the first study that uses FaceReader to investigate this.
![The value of facial expression analysis in advertisements facial-expression-analysis-in-advertisements](https://www.noldus.com/static/images/core-blog/facial-expression-analysis-in-advertisements.jpg)
The value of facial expression analysis in advertisements
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
![Declared vs revealed data declared-vs-revealed-data](https://www.noldus.com/static/images/core-blog/declared-vs-revealed-data.jpg)
Declared vs revealed data
How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
![How to use FaceReader in the lab how-use-facereader-lab](https://www.noldus.com/static/images/core-blog/how-use-facereader-lab.jpg)
How to use FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
![Who is the best product representative? who-best-product-representative](https://www.noldus.com/static/images/core-blog/who-best-product-representative-1581332426.jpg)
Who is the best product representative?
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?
![Measuring flow measuring-flow](https://www.noldus.com/static/images/core-blog/measuring-flow.jpg)
Measuring flow
Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.
![Emotion analysis can be beneficial to researchers in decision making emotion-analysis-decision-making](https://www.noldus.com/static/images/core-blog/emotion-analysis-decision-making.jpg)
Emotion analysis can be beneficial to researchers in decision making
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
![Behavioral techniques to empower consumers: resisting persuasion by controlling persuasion-advertisements-facial-expresssion](https://www.noldus.com/static/images/core-blog/persuasion-advertisements-facial-expresssion-1601906960.jpg)
Behavioral techniques to empower consumers: resisting persuasion by controlling
The role of facial expression in resisting enjoyable advertisements.
![The man in the maze: A behavioral science journey into consumer studies behavioral-science-journey-consumer-studies](https://www.noldus.com/static/images/core-blog/behavioral-science-journey-consumer-studies.jpg)
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.