Blog posts tagged with physiology
07 Feb
human behavior research
Emotion
What is Galvanic Skin Response?
Understanding human emotions and physiological responses is a key focus in behavioral science. One insightful tool in this field is galvanic skin response (GSR). But what is galvanic skin response? A beginner’s guide to understanding GSR in research.
30 Aug
human behavior research
Neuroscience
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
02 May
animal behavior research
Social Behavior
Did you know you can (semi) socially house tethered animals?
Socially housing tethered animals can be challenging, but also crucially beneficial to your study. Read more about how with our PhenoTyper we can solve that dilemma!
18 Feb
human behavior research
Emotion
What is biometric research?
Biometric research helps scientists uncover subconscious processes related to attention, cognition, emotion, and physiological arousal.
05 Dec
human behavior research
Psychology
Observing effective leadership and teamwork
How do organizations, leaders, teams, and employees work together to ensure efficient improvements and effective changes? The OBCC team combined video-based behavioral observations and physiological measures to examine this.
30 May
animal behavior research
Zebrafish Research
Breathe easy, a novel approach to monitoring respiratory activity in zebrafish
Researchers from the University of Heidelberg used DanioScope in a novel way to objectively measure breathing in zebrafish embryos and larvae.
13 Dec
human behavior research
Multimodal
Five studies showing the power of multi-modal data in behavioral research
The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.
11 Mar
human behavior research
Consumer
Measuring consumer choice behavior
Two recent projects provide new insights into how best to measure the choices that we make.
03 Dec
human behavior research
Consumer
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
31 Jan
human behavior research
Consumer
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?