Behavioral Research Blog

Shopping behavior - what can we measure in a retail environment?

Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.

Parkinson's disease research - Relevant measures in pre-clinical studies

Parkinson’s disease: the neurodegenerative disorder that affects mobility in a life-changing way. Learn more about relevant measures in pre-clinical studies.

PCIT: Parent-Child Interaction Therapy

What is Parent-Child Interaction Therapy? It helps improve family dynamics by working to reduce negative behavior and interactions, and to practice new behaviors and ways of communicating that are more encouraging.

How botulinum toxin affects facial expression

For the past twenty years, the demand for cosmetic procedures to the face has increased drastically. New technologies have become available that make it possible to look ‘better and younger’.

Alzheimer's research - From prevention research to natural treatment

Experts estimate that by 2050, 100 million people will have Alzheimer’s disease (AD), which is a shockingly large number. Learn more about the research that has been done in order to find a cure.

Analysis of facial expressions of emotions in children

The study described in this guest blog post focuses on the facial expressions of emotions induced by affective stimuli in children aged between 7 and 14.

The ultimate list of neuroscience lab software tools

Are you interested in starting a new lab, or perhaps in updating your current lab to its maximum potential? If so, this list of ultimate neuroscience software tools is the place to begin.

Three UX Lab examples with the latest UX research tools

A UX Lab is used for usability testing and user experience research. Users are observed in a specific environment while interacting with a product or system. Most UX research is conducted in state-of-the-art UX labs.

7 Tips how to set up a coding scheme

The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).

Evaluating the effectiveness of simulation in healthcare

Teamwork is important in many occupations but it is crucial when working under pressure. Most of us can only imagine how stressful it could be when working as a fire fighter or operating room nurse.

Can facial expressions and emotional reactions predict likeliness to buy?

Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?

How to build a usability lab?

Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes. So how do you build a usability lab? This how to will help you out!