brand-authenticity-ads

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
integrating-multiple-data-streams

How to easily apply multimodal measurement during research with children

A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?
baby-facereader-automated-facial-expression-analysis

Using Baby FaceReader for automated analysis of infant emotions

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.
science-of-emotions

The science behind your emotions

Have you ever wondered where your emotions come from? Let’s dive into the science behind our emotions and discover how our brain and body work together to make us feel.
why-you-should-use-custom-expressions

Why you should use custom expressions in your facial expression analysis

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?
how-to-develop-training-and-education-facility

How to develop your training and education facility

The use of video in education can be very helpful to develop required technical skills, soft skills, and specialized knowledge.
research-examples-of-developmental-psychology

Research Examples of Developmental Psychology

When you are studying developmental psychology, you’re studying how people grow and develop, all the way from childbirth to the end of their lifespan. What are examples of developmental psychology?
how-to-debrief

How to debrief a training session

What is debriefing, what to expect of debriefing, how to debrief a training session, and why is using a video feedback tool helpful?
observing-effective-leadership-teamwork

Observing effective leadership and teamwork

How do organizations, leaders, teams, and employees work together to ensure efficient improvements and effective changes? The OBCC team combined video-based behavioral observations and physiological measures to examine this.
round-robin-dyadic-interactions

Round Robin design: a pragmatic approach to dyadic interaction research

In the exploration of dyadic interactions within psychology research, the Round Robin design emerges as a practical and essential piece of methodology.
infections-cognition

Unlocking the link between CNS infections and cognitive decline

Bacterial infections in the brain can have lasting effects even after recovery. In this blog we will look a study that used PhenoTyper and the CognitionWall to study the mechanisms behind this cognitive impairment.
neuroscience-conferences-2024

Neuroscience conferences you should visit in 2024

Conferences are a great way to connect and learn. Here you can find a list of our favorite neuroscience conferences taking place in 2024.
noldus-at-sfn-2023-washington

What can you expect from Noldus at SfN 2023?

Whether you are or aren't going to Neuroscience 2023, we would love to give you a sneak preview of our latest innovations!
gerlai-lab

Zebrafish Research made easy: a dive into the Gerlai Lab

Recently, we published a customer story on the Gerlai Zebrafish Lab in Toronto. In this blog we would like to tell you about the things we learned that could not fit into the video.
flies-fst

Replacing rodents with insects in behavioral testing

In this blog we delve into the use of flies as a new perspective for behavioral testing. How do they compare to rodents? And can conventional rodent tests be adapted to insects?
poultry-behavior-tracking

The value of tracking software: using EthoVision XT to monitor broiler activity

What can EthoVision XT provide over manual observations? We explore that question in the context of a animal welfare study, where fly larvae were provisioned to broilers.
ethovision-superior-video-tracking-software

8 reasons why EthoVision XT is the superior video tracking software

Discover the unparalleled efficiency and user-friendliness of EthoVision XT, the superior video tracking platform in behavioral research, offering advanced features and worldwide recognition.
lead-exposure

The effect of environmental levels of lead on zebrafish development

Lead exposure has a negative influence on the developing brain and body. Zebrafish research allows us to understand the effects of lead poisoning on the different stages of life.
fish-anxiety-obesity

Diving deeper: Obesity and Anxiety, a scientific perspective

It seems that there is a relationship between poor mental health and obesity. But the exact reasoning is far from clear. Animal experiments can shed light on the situation
calcium-imaging-measuring-behavior-benefits

Calcium imaging and measuring behavior

What is calcium imaging, and how can you this technique to get a better understanding of complex rodent behavior? Read more about the basic principles and benefits of calcium imaging