Behavioral Research Blog

How to use facial expression analysis in pain research

As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

What is a placebo? And how does it work?

The placebo effect reveals how belief alone can influence pain and symptoms. Recent research uncovers brain mechanisms, like the panacea effect, involved in this effect in mice

Conference about techniques and methods for measuring behavior

With so many meetings, in so many fields of behavioral research, what makes the Measuring Behavior conferences stand out?

Should you use a combination of modes to optimize behavioral studies?

If you ask a scientist what they think of when you say, ‘behavioral study’, they will come up with wildly differing answers, depending on their own type of work.

All the little things that affect your animals' behavior

In behavioral research, even the smallest details can significantly influence the behavior of animals. Understanding these nuances is crucial for the accuracy of your data.

5 tips to help behavioral researchers comply with privacy legislation

Privacy legislation can mean extra concerns for behavioral researchers, but these tips make your life easier.

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

Understanding phase dispersion in CatWalk XT

CatWalk XT 10.7 introduced circular graphs for phase dispersion and coupling. In this blog post we go over these parameters, and how they are calculated.

How to study developmental psychology: methods, designs & tools

What should you consider when setting up a study in the field of development psychology? Read on to learn more about methods, designs & tools.

How FaceReader is validated in research

In this blog post, we'll dive deeper into the validity and different applications of FaceReader—the most robust tool for automated facial expression analysis.