Blog Posts Tagged: physiology

What is Galvanic Skin Response?

Understanding human emotions and physiological responses is a key focus in behavioral science. One insightful tool in this field is galvanic skin response (GSR). But what is galvanic skin response? A beginner’s guide to understanding GSR in research.

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.

Did you know you can (semi) socially house tethered animals?

Socially housing tethered animals can be challenging, but also crucially beneficial to your study. Read more about how with our PhenoTyper we can solve that dilemma!

What is biometric research?

Biometric research helps scientists uncover subconscious processes related to attention, cognition, emotion, and physiological arousal.

Observing effective leadership and teamwork

How do organizations, leaders, teams, and employees work together to ensure efficient improvements and effective changes? The OBCC team combined video-based behavioral observations and physiological measures to examine this.

Breathe easy, a novel approach to monitoring respiratory activity in zebrafish

Researchers from the University of Heidelberg used DanioScope in a novel way to objectively measure breathing in zebrafish embryos and larvae.

Five studies showing the power of multi-modal data in behavioral research

The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.

Measuring consumer choice behavior

Two recent projects provide new insights into how best to measure the choices that we make.

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

Cognitive neuroscience: Emotions

In my previous blog post, I shared some of the basics of cognitive neuroscience. In this blog post, we will zoom into a more specific part of cognitive neuroscience: emotions.

A new method to evaluate if dogs are suitable for IED bomb detection

Margaret Gruen and her colleagues recently investigated a new method to assess sound induced fear and anxiety in candidate IED-detection dogs – specifically, Labrador retrievers.