Blog posts tagged with consumer behavior
14 Mar
human behavior research
Other (Human)
What are stimuli in human behavior research?
A stimulus is any object, event, or factor that influences human behavior. It can be something we see, hear, or feel, affecting our decisions and actions. But how do researchers use stimuli in behavioral studies?
07 Jan
human behavior research
User Experience
How to measure audience engagement
Everyone wants to know if people are truly engaged with their content. But how do we accurately measure engagement? In this blog post, researchers from VicarVision share how they studied cognitive, affective, and behavioral engagement.
03 Dec
human behavior research
Emotion
Validating FaceReader's attention detection: a reliable measure using gaze and head pose
Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
26 Sep
human behavior research
Consumer
Facing the food of the future
Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
30 Aug
human behavior research
Neuroscience
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
23 May
human behavior research
Emotion
The 5 best ways to use FaceReader: a systematic review
Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.
16 May
human behavior research
Emotion
Why you want to find out if your customers are bored
Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.
04 Mar
human behavior research
Consumer
How does perception of brand authenticity affect ad performance?
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.