Posts by Jason Rogers

Understanding epilepsy through a new mouse model

A new Frontiers in Molecular Neuroscience publication, coauthored by Noldus’ Jason Rogers, examines whether a very small cortical disruption can generate epilepsy. The study sought to explore how focal changes shape both neural function and behavior.

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

AI and deep learning: Responsible use of facial expression analysis

The European Parliament adopted its negotiating position on the first-ever regulation of AI. In this blog post, we explore how to use facial expression analysis responsibly and how it can contribute to scientific research.

CFI Exceptional Opportunities Fund – COVID-19

The Canada Foundation for Innovation (CFI) has issued an Exceptional Opportunities Fund (EOF) in the fight against the coronavirus SARS-CoV-2, known as COVID-19.

Homology and analogy in behavioral neuroscience

The point of this blog is to encourage you, as researchers, to ‘double think’, which is to say think like a scientist and think like an animal.

Noldus Grant Assistance Program launched in North America

Grant funding is the lifeblood of academic research. Is successful funding the best path to securing future funding?

Working from home strategies

In the midst of an unprecedented global pandemic, many people find themselves in a particularly novel situation in the coming days and weeks: working from home.

Saying Ouch Without Saying It: Measuring Painful Faces

What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!

For Pete’s Sake: Measuring Frustration

Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?

Smile like you mean it

Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.