Consumer behavior research in the spotlight: consumption behavior
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
Saying Ouch Without Saying It: Measuring Painful Faces
What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!
For Pete’s Sake: Measuring Frustration
Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Useful consumer neuroscience tools
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
Top 10 best human behavior research blog posts in 2019
As we are in the middle of the holiday season, it is time to look back on another year on the Behavioral Research Blog! What are the best reads on human behavior research?
Studying conflict interactions between mothers and adolescents
It is common for conflicts to arise between adolescents and their parents. However, severe conflicts can have negative effects on adolescent development. What can parents do to prevent escalating conflicts?
Consumers' food choices and emotions
Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.
SUKIPANI: The magic word for making a smile
The SUKIPANI smile is an exercise to train the muscles you use while smiling. Dr. Sugahara explains the effect of the movements of the muscles and uses FaceReader to analyze the smiles.
What is RPPG?
Nowadays, measuring heart rate and heart rate variability can be done remotely, without all kinds of devices being attached to the test participant, using remote photoplethysmography (RPPG). What is RPPG and how does it work?